Tuesday, 7 June 2011

New and exciting addition to Illamasqua's family - Skin Base Foundation!

Inspired by the cult Asian market Beauty Balm creams, Skin Base Foundation is a brand new, refined formula unlike anything on the UK market. The ultimate ‘skin realism’ foundation.

Easily blendable, it effortlessly creates a perfect complexion, and like the entire Illamasqua foundation range, is undetectable in a professional HD environment. Suitable for all skin types, it smoothes, softens and conditions your skin whilst providing natural, buildable coverage.

Skin Base is an innovative formula that doesn’t require any outlandish marketing claims. In my 20 years experience as a professional make-up artist, I have tried some fantastic foundation innovations, but nothing compares to Skin Base’s winning texture and professional finish – it will leave you staring at your immaculate skin in wonderment. I was an immediate convert, and take tremendous pride in introducing this to the market.” David Horne, Illamasqua Director of Product Development

David explains the evolution of the product further in the latest Illamasqua video at youtube.com/illamasqua
Illamasqua’s revolutionary new foundation is a 'water in silicone' based formula that works effectively as both skincare and foundation.

Skin Base can be used as a primer, liquid concealer, or foundation that melts into the skin to even out and balance skin tones providing undetectable yet flawless enhancement. Non-evident foundation appearance. Believable skin finish.
Skin Base contains a Vitamin C derivative which can scavenge and destroy aggressive oxidizing agents and free radicals on the skin.
Skin Base will be available in 18 shades, incorporating every skintone.
Available online from 23rd June     £25  - 30ml

And some beautiful promo pictures by Make-up Artist Clare Lille and First Lady of nails Marian Newman

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